Legal Podcasts: ‘Potent Marketing Tool’

August 18, 2008 · Filed Under Podcasting, Uncategorized · Comments Off on Legal Podcasts: ‘Potent Marketing Tool’ 

This Boston Business Journal article, Lawyers looking to podcasts as potent marketing tool, discusses the Lawyer2Lawyer podcast I cohost and the company that produces it, the Legal Talk Network.

“Indeed, podcasts — digital audio files that are distributed over the Internet — are growing in popularity among some lawyers as a way to position themselves as thought leaders on a given topic, develop a national reputation or just give clients a glimpse of their personality outside of the courtroom.”

Notably, Jeff Scalzi, president of the New England chapter of the Legal Marketing Association and director of marketing at Foley Hoag in Boston, says that his firm — in a nod to the value of new media — is building an inhouse studio.

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