Legal media consulting for a wired world.
Strategy :: Training :: Editorial
I am very happy to report that I will be the keynote speaker at the Avvocating Conference Jan. 21 and 22 in Seattle. Sponsored by Avvo, the conference has a great line-up of speakers who will address the theme of advanced online marketing training for lawyers.
The line-up includes insiders from LinkedIn, Facebook, Google and Microsoft’s Bing, along with legal industry leaders such as Tim Stanley, founder of Justia (and originally of FindLaw). The topic of my talk is “Empowerment Through Social Media.”
The cost of the two-day conference is $249 and affordable hotel rates are offered at the Seattle Marriott Waterfront Hotel. More information is available here.
I hope to see you there.
As part of its celebration of its 45th anniversary, the Massachusetts Bar Foundation is holding an online fundraising auction. I have donated a one-hour seminar on social media, presented at your law firm or place of business.
The MBF is Massachusetts’ premiere legal charity, working to increase access to justice for all individuals, regardless of their ability to afford a lawyer. I am a member of the MBF’s board of trustees.
So bid on me and help support an important cause. While you’re at it, check out the other great items up for bid and buy a ticket for its gala 45th anniversary dinner, which will be held Jan. 14 and feature a special award to Gov. Deval Patrick.
I am honored to be part of an upcoming conference, Social Media: Risks & Rewards, to be held Monday, Sept. 21, at the Harvard Club of New York City. Presented by Corporate Counsel magazine and ALM, the day-long program is designed for corporate counsel and other lawyers with an interest in protecting a company’s business, brands and IP online.
There is a great line-up of speakers and programs covering such topics as corporate policies for social media, protecting a company’s identity in a virtual world, IP and social media, regulation and social media, and social media best practices.
I am serving as chairperson for the program and also will be on a panel discussing intellectual property issues together with Valerie L. Boccadoro, senior IP counsel for Toys R Us, and Lesley Rosenthal, vice president, general counsel and secretary of Lincoln Center for the Performing Arts.
For a discount of $50 off the registration price, go to www.corpcounsel.com/socialmedia and use the code SPK. I look forward to seeing you there.
“The COLPM is an honorary organization, unassociated with any bar association, which formally recognizes individuals who have made outstanding contributions to the law practice management profession over a period of not less than ten years. Currently, there are just over 200 Fellows from all around the world.”
The COLPM’s bylaws provide that, to be elected a fellow, one must:
- Have the highest professional qualifications and ethical standards.
- Provide exceptionally high quality professional services to clients, their employer, the bar, the bench, or the public.
- Have significantly contributed to and enhanced law practice management, its literature, its procedures and its philosophy through dedicated service, or through published writings, or through teaching and lecturing, or through demonstrated excellence in law practice management.
- Have that high level of character, integrity, professional expertise and leadership which demonstrates the likelihood that they will continue to contribute to the enhancement of law practice management scholarship, continuing education, and the law practice management process.
One need only browse the directory of current fellows to understand how honored I am to be in such distinguished company. Until I am formally inducted during the COLPM’s annual meeting in September, I am a fellow-elect.
As icing on the cake, this year’s annual meeting will be part of a larger, not-to-be-missed event, a two day Futures Conference Sept. 25 and 26 at the University of Denver Sturm College of Law. Featuring a stellar line-up of speakers, it is described as “a dynamic, interactive conference designed to help you navigate the future of the legal profession.”
I will be speaking at two events in the next month:
On Thursday, June 11, I will be on a panel at the Massachusetts Bar Association’s Solo & Small Firm Law Practice Management Symposium. I am on the 3 p.m. panel, “45 Tips in 45 Minutes,” together with Rodney Dowell and Alan Klevan. The day’s theme is “Keeping competitive in uncertain times,” and the program offers a great line-up of speakers.
On Thursday, July 9, I will be a panelist on a Boston program presented by Avvo as part of its East Coast Avvo Tour. The theme of the seminar is, “Among the Experts: Online Marketing for Lawyers.” More details and registration information is available here.
The Thomson Reuters WestBlog titled this video interview, “Ambrogi is Tuned In To Social Media.” West interviewed me during LegalTech 2009 in New York. Who am I to argue?
I am honored to be among the presenters next week at the 2008 Annual Conference of the New England Legal Marketing Association. My program, on Friday, Nov. 21, at 2:20 p.m., is titled, “Reaching Digital Savvy Audiences: Which Digital Channels are Best for Law Firms?” Although not yet noted on the agenda, I will be joined in presenting this program by Lu Ann Reeb, the Emmy-award winning broadcast professional who co-founded the Legal Talk Network. Our talk will focus on social media, digital media and professional networking within the legal profession.
I was a guest this week on Law Technology Now, the podcast hosted by Monica Bay, editor-in-chief of Law Technology News. Our topic was social and professional networking for lawyers. We discussed my recent two-part column on social and professional networking sites (here and here) and my just-published first look at the beta version of Martindale-Hubbell Connected. (A working version of the Martindale column is available here.) You can listen to or download the podcast from the Legal Talk Network.
On Sept. 17 in New York City, I will moderate a panel, Web 3.0 Attorney Social Networking: The Next “Next” in Online Business Development and Client Service, with a stellar line-up of participants. Sponsored by the New York chapter of the Legal Marketing Association, the panel will include:
- Doug Cornelius, a senior attorney in the Knowledge Management Department at Goodwin Procter and a frequent speaker and writer on the legal profession’s use of knowledge management, enterprise 2.0, Web 2.0 and social networks.
- David Johnson, a former partner at Wilmer, Cutler & Pickering and a member of the advisory board of Legal OnRamp, a networking site spearheaded by Cisco System’s General Counsel Mark Chandler that seeks to automate collaboration and content-sharing between in-house and outside counsel. David was the chair of what may have been the first networking site for lawyers, American Lawyer Media’s Counsel Connect. He is currently a visiting professor at New York Law School.
- John Lipsey, vice president of corporate counsel services for LexisNexis Martindale-Hubbell. John, who previously practiced law in Washington D.C., is overseeing the launch of Martindale’s new professional networking site, Martindale-Hubbell Connected.
The program is at noon on Sept. 17 at The Harvard Club, 27 West 44th Street in New York.
This Boston Business Journal article, Lawyers looking to podcasts as potent marketing tool, discusses the Lawyer2Lawyer podcast I cohost and the company that produces it, the Legal Talk Network.
“Indeed, podcasts — digital audio files that are distributed over the Internet — are growing in popularity among some lawyers as a way to position themselves as thought leaders on a given topic, develop a national reputation or just give clients a glimpse of their personality outside of the courtroom.”
Notably, Jeff Scalzi, president of the New England chapter of the Legal Marketing Association and director of marketing at Foley Hoag in Boston, says that his firm — in a nod to the value of new media — is building an inhouse studio.