I was a guest this week on Law Technology Now, the podcast hosted by Monica Bay, editor-in-chief of Law Technology News. Our topic was social and professional networking for lawyers. We discussed my recent two-part column on social and professional networking sites (here and here) and my just-published first look at the beta version of Martindale-Hubbell Connected. (A working version of the Martindale column is available here.) You can listen to or download the podcast from the Legal Talk Network.
This Boston Business Journal article, Lawyers looking to podcasts as potent marketing tool, discusses the Lawyer2Lawyer podcast I cohost and the company that produces it, the Legal Talk Network.
“Indeed, podcasts — digital audio files that are distributed over the Internet — are growing in popularity among some lawyers as a way to position themselves as thought leaders on a given topic, develop a national reputation or just give clients a glimpse of their personality outside of the courtroom.”
Notably, Jeff Scalzi, president of the New England chapter of the Legal Marketing Association and director of marketing at Foley Hoag in Boston, says that his firm — in a nod to the value of new media — is building an inhouse studio.