Gender Bender Marketing: Behind ‘LadyLegal’ is a Man
In Connecticut, LadyDivorce and LadyDUI are the two halves of the dynamic marketing duo known as LadyLegalGroup. But the idea for the campaign came from a male lawyer and the websites are owned by his male-owned law firm. The marketing is clever, but could it lead some potential clients to believe they are doing business with a woman-owned firm? I have full details at my LawSites blog.