How Many Lawyers Does it Take to Screw in a Lightbulb?

August 19, 2011 · Filed Under Uncategorized 

That joking question forms the basis of a new marketing video from a Minneapolis law firm. But is the joke on the firm? That’s the question I ask in a post at my LawSites blog, Is This a Good Use of Video for a Law Firm?

The video is described as “the latest in a long string of innovative marketing campaigns laced with subtle humor and the firm’s willingness to poke fun at itself.” The problem, however, is that, in poking fun at itself, the firm might also be shooting itself in the foot. While funny, the video conveys messages that may be counterproductive to marketing.

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