How Many Lawyers Does it Take to Screw in a Lightbulb?

August 19, 2011 · Filed Under Uncategorized · Comments Off on How Many Lawyers Does it Take to Screw in a Lightbulb? 

That joking question forms the basis of a new marketing video from a Minneapolis law firm. But is the joke on the firm? That’s the question I ask in a post at my LawSites blog, Is This a Good Use of Video for a Law Firm?

The video is described as “the latest in a long string of innovative marketing campaigns laced with subtle humor and the firm’s willingness to poke fun at itself.” The problem, however, is that, in poking fun at itself, the firm might also be shooting itself in the foot. While funny, the video conveys messages that may be counterproductive to marketing.

Multiple Firm Websites: Smart Marketing or SEO Spam?

August 5, 2011 · Filed Under Uncategorized · Comments Off on Multiple Firm Websites: Smart Marketing or SEO Spam? 

That is the question I ask in a post at my LawSites blog. I wrote the post after noticing a flood of new law firm websites, all coming from the same web design company. In each case, the firm had launched not one site, but a series of sites, all with different domain names focused on different practice areas and different geographic locations. My concern with this approach is that it could be confusing to consumers. For that reason, I answer my own question with the conclusion that it is SEO spam. See my full post for more.

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