Legal media consulting for a wired world.
Strategy :: Training :: Editorial
Ambrogi Elected COLPM Fellow
I am extremely honored to announce that I have been elected as a fellow in the College of Law Practice Management. The letter I received from COLPM President Edward Flitton explains:
“The COLPM is an honorary organization, unassociated with any bar association, which formally recognizes individuals who have made outstanding contributions to the law practice management profession over a period of not less than ten years. Currently, there are just over 200 Fellows from all around the world.”
The COLPM’s bylaws provide that, to be elected a fellow, one must:
- Have the highest professional qualifications and ethical standards.
- Provide exceptionally high quality professional services to clients, their employer, the bar, the bench, or the public.
- Have significantly contributed to and enhanced law practice management, its literature, its procedures and its philosophy through dedicated service, or through published writings, or through teaching and lecturing, or through demonstrated excellence in law practice management.
- Have that high level of character, integrity, professional expertise and leadership which demonstrates the likelihood that they will continue to contribute to the enhancement of law practice management scholarship, continuing education, and the law practice management process.
One need only browse the directory of current fellows to understand how honored I am to be in such distinguished company. Until I am formally inducted during the COLPM’s annual meeting in September, I am a fellow-elect.
As icing on the cake, this year’s annual meeting will be part of a larger, not-to-be-missed event, a two day Futures Conference Sept. 25 and 26 at the University of Denver Sturm College of Law. Featuring a stellar line-up of speakers, it is described as “a dynamic, interactive conference designed to help you navigate the future of the legal profession.”
As for my election as a fellow, I am indebted to Ron Friedmann and Simon Chester for nominating me.
Upcoming Speaking Engagements
I will be speaking at two events in the next month:
On Thursday, June 11, I will be on a panel at the Massachusetts Bar Association’s Solo & Small Firm Law Practice Management Symposium. I am on the 3 p.m. panel, “45 Tips in 45 Minutes,” together with Rodney Dowell and Alan Klevan. The day’s theme is “Keeping competitive in uncertain times,” and the program offers a great line-up of speakers.
On Thursday, July 9, I will be a panelist on a Boston program presented by Avvo as part of its East Coast Avvo Tour. The theme of the seminar is, “Among the Experts: Online Marketing for Lawyers.” More details and registration information is available here.
Tuned In to Social Media
The Thomson Reuters WestBlog titled this video interview, “Ambrogi is Tuned In To Social Media.” West interviewed me during LegalTech 2009 in New York. Who am I to argue?
Join Me at LMA New England Annual Conference
I am honored to be among the presenters next week at the 2008 Annual Conference of the New England Legal Marketing Association. My program, on Friday, Nov. 21, at 2:20 p.m., is titled, “Reaching Digital Savvy Audiences: Which Digital Channels are Best for Law Firms?” Although not yet noted on the agenda, I will be joined in presenting this program by Lu Ann Reeb, the Emmy-award winning broadcast professional who co-founded the Legal Talk Network. Our talk will focus on social media, digital media and professional networking within the legal profession.
Podcast on Social Networking
I was a guest this week on Law Technology Now, the podcast hosted by Monica Bay, editor-in-chief of Law Technology News. Our topic was social and professional networking for lawyers. We discussed my recent two-part column on social and professional networking sites (here and here) and my just-published first look at the beta version of Martindale-Hubbell Connected. (A working version of the Martindale column is available here.) You can listen to or download the podcast from the Legal Talk Network.
NY Panel: Attorney Social Networking
On Sept. 17 in New York City, I will moderate a panel, Web 3.0 Attorney Social Networking: The Next “Next” in Online Business Development and Client Service, with a stellar line-up of participants. Sponsored by the New York chapter of the Legal Marketing Association, the panel will include:
- Doug Cornelius, a senior attorney in the Knowledge Management Department at Goodwin Procter and a frequent speaker and writer on the legal profession’s use of knowledge management, enterprise 2.0, Web 2.0 and social networks.
- David Johnson, a former partner at Wilmer, Cutler & Pickering and a member of the advisory board of Legal OnRamp, a networking site spearheaded by Cisco System’s General Counsel Mark Chandler that seeks to automate collaboration and content-sharing between in-house and outside counsel. David was the chair of what may have been the first networking site for lawyers, American Lawyer Media’s Counsel Connect. He is currently a visiting professor at New York Law School.
- John Lipsey, vice president of corporate counsel services for LexisNexis Martindale-Hubbell. John, who previously practiced law in Washington D.C., is overseeing the launch of Martindale’s new professional networking site, Martindale-Hubbell Connected.
The program is at noon on Sept. 17 at The Harvard Club, 27 West 44th Street in New York.
Legal Podcasts: ‘Potent Marketing Tool’
This Boston Business Journal article, Lawyers looking to podcasts as potent marketing tool, discusses the Lawyer2Lawyer podcast I cohost and the company that produces it, the Legal Talk Network.
“Indeed, podcasts — digital audio files that are distributed over the Internet — are growing in popularity among some lawyers as a way to position themselves as thought leaders on a given topic, develop a national reputation or just give clients a glimpse of their personality outside of the courtroom.”
Notably, Jeff Scalzi, president of the New England chapter of the Legal Marketing Association and director of marketing at Foley Hoag in Boston, says that his firm — in a nod to the value of new media — is building an inhouse studio.

