Legal media consulting for a wired world.
Strategy :: Training :: Editorial
Join Me at LMA New England Annual Conference
I am honored to be among the presenters next week at the 2008 Annual Conference of the New England Legal Marketing Association. My program, on Friday, Nov. 21, at 2:20 p.m., is titled, “Reaching Digital Savvy Audiences: Which Digital Channels are Best for Law Firms?” Although not yet noted on the agenda, I will be joined in presenting this program by Lu Ann Reeb, the Emmy-award winning broadcast professional who co-founded the Legal Talk Network. Our talk will focus on social media, digital media and professional networking within the legal profession.
Podcast on Social Networking
I was a guest this week on Law Technology Now, the podcast hosted by Monica Bay, editor-in-chief of Law Technology News. Our topic was social and professional networking for lawyers. We discussed my recent two-part column on social and professional networking sites (here and here) and my just-published first look at the beta version of Martindale-Hubbell Connected. (A working version of the Martindale column is available here.) You can listen to or download the podcast from the Legal Talk Network.
NY Panel: Attorney Social Networking
On Sept. 17 in New York City, I will moderate a panel, Web 3.0 Attorney Social Networking: The Next “Next” in Online Business Development and Client Service, with a stellar line-up of participants. Sponsored by the New York chapter of the Legal Marketing Association, the panel will include:
- Doug Cornelius, a senior attorney in the Knowledge Management Department at Goodwin Procter and a frequent speaker and writer on the legal profession’s use of knowledge management, enterprise 2.0, Web 2.0 and social networks.
- David Johnson, a former partner at Wilmer, Cutler & Pickering and a member of the advisory board of Legal OnRamp, a networking site spearheaded by Cisco System’s General Counsel Mark Chandler that seeks to automate collaboration and content-sharing between in-house and outside counsel. David was the chair of what may have been the first networking site for lawyers, American Lawyer Media’s Counsel Connect. He is currently a visiting professor at New York Law School.
- John Lipsey, vice president of corporate counsel services for LexisNexis Martindale-Hubbell. John, who previously practiced law in Washington D.C., is overseeing the launch of Martindale’s new professional networking site, Martindale-Hubbell Connected.
The program is at noon on Sept. 17 at The Harvard Club, 27 West 44th Street in New York.
Legal Podcasts: ‘Potent Marketing Tool’
This Boston Business Journal article, Lawyers looking to podcasts as potent marketing tool, discusses the Lawyer2Lawyer podcast I cohost and the company that produces it, the Legal Talk Network.
“Indeed, podcasts — digital audio files that are distributed over the Internet — are growing in popularity among some lawyers as a way to position themselves as thought leaders on a given topic, develop a national reputation or just give clients a glimpse of their personality outside of the courtroom.”
Notably, Jeff Scalzi, president of the New England chapter of the Legal Marketing Association and director of marketing at Foley Hoag in Boston, says that his firm — in a nod to the value of new media — is building an inhouse studio.