Legal media consulting for a wired world.
Strategy :: Training :: Editorial
I gave two presentations at the Rhode Island Bar Association annual meeting June 15. The first, on cloud computing for lawyers, I posted here. Below is the second, “20 Tips for Seizing the Power of Social Media.” The first half covers marketing, the second half covers ethics.
I will be speaking in Denver at the National Solo & Small Firm Conference sponsored by the American Bar Association’s General Practice, Solo & Small Firm Division. My program is Social Networking for Lawyers 201, which I am presenting together with Alan Klevan, a Wellesley, Mass., lawyer who is also principal of Law Practice Strategies. Our program is on Saturday, Oct. 22, at 11:30 a.m. The conference is being held at the Westin Denver Downtown.
In Connecticut, LadyDivorce and LadyDUI are the two halves of the dynamic marketing duo known as LadyLegalGroup. But the idea for the campaign came from a male lawyer and the websites are owned by his male-owned law firm. The marketing is clever, but could it lead some potential clients to believe they are doing business with a woman-owned firm? I have full details at my LawSites blog.
The ABA Law Practice Management Section is holding its fall meeting this week on beautiful Cape Cod. I am speaking Friday at 9:15 a.m. on the topic, “Web Site 201: Ditch the Tired (and Ineffective) Old Web Site.” Friday features a line-up of great speakers on smartphones for lawyers, Google for lawyers, avoiding malpractice and law firm finance.
On Thursday at noon, in conjunction with the fall meeting, the LPM Section’s eLawyering Task Force is presenting a free program, eLawyering and the Future of Legal Work. That program will be held at UMass School of Law in Dartmouth.
Online registration for the Cape Cod meeting is now closed but registration will be available onsite. The meeting is being held at the Wequassett Resort & Golf Club in Chatham.
Here is the full meeting guide.
September marked the beginning of our seventh year of producing the weekly legal-affairs podcast Lawyer2Lawyer. Having produced roughly 300 episodes, we are the longest continually running legal podcast. We now average some 80,000 listeners a month, from all over the world. We’ve also won numerous awards. Thanks are due to my fantastic cohost, lawyer J. Craig Williams, and to all the great folks at the Legal Talk Network who produce the show.
For our sixth anniversary podcast, we put together a show featuring bloopers and outtakes from the past and cameo appearances from other notable legal bloggers.
That joking question forms the basis of a new marketing video from a Minneapolis law firm. But is the joke on the firm? That’s the question I ask in a post at my LawSites blog, Is This a Good Use of Video for a Law Firm?
The video is described as “the latest in a long string of innovative marketing campaigns laced with subtle humor and the firm’s willingness to poke fun at itself.” The problem, however, is that, in poking fun at itself, the firm might also be shooting itself in the foot. While funny, the video conveys messages that may be counterproductive to marketing.
That is the question I ask in a post at my LawSites blog. I wrote the post after noticing a flood of new law firm websites, all coming from the same web design company. In each case, the firm had launched not one site, but a series of sites, all with different domain names focused on different practice areas and different geographic locations. My concern with this approach is that it could be confusing to consumers. For that reason, I answer my own question with the conclusion that it is SEO spam. See my full post for more.
On Tuesday, May 11, from 8 to 9:30 a.m., I will be speaking at the monthly meeting of the Boston chapter of Law Firm Media Professionals. I will be part of a panel discussion of blogging in the legal industry. Also on the panel will be Robert M. Buchanan Jr., partner at Choate Hall & Stewart, and Erik J. Heels, lawyer and legal technology pioneer. Moderator will be Joshua M. Peck, senior manager of media relations at Duane Morris. The event takes place at the Boston Bar Association.
Here are some of the events at which I will be speaking in the coming months:
- March 11 and 12, 2010, Boston: Massachusetts Bar Association Annual Conference 2010. I am speaking two days. On Thursday, March 11, I will chair a plenary session, “Social Media for Lawyers: How to Boost Your Practice and Avoid Pitfalls.” On Friday, I will be on the panel, “60 Sites in 60 Minutes.”
- April 9, 2010, Hartford: Connecticut Bar Foundation Symposium, “Flash Forward or Lost: How Technology is Changing the Practice of Law, and What’s Next?” I will participate in a luncheon panel entitled, “Would Lincoln Get LinkedIn? Or Would He Tweet? Technology, Then and Now.”
- April 23, 2010, Portsmouth, N.H.: Law Librarians of New England Spring Meeting. I will speak on, “Web 2.0 and Social Media Applications in the Practice of Law: New, Nifty and Thought Provoking.”
- July 26 and 27, New York City: Association for Continuing Legal Education Annual Meeting. I am speaking twice here. On Tuesday, I will present a plenary session, “How Technology is Changing the Practice of Law and CLE.” I will also be on a panel, “30 Web Sites and Blogs You Ignore at Your Peril.”
Join me tomorrow, Jan. 29, at 4 p.m. Eastern time, where I will be a guest on the Internet radio program PR Insider, hosted by Maureen Kedes. Also on the program will be Jay Jaffe, founder of Jaffe PR, and Heather Morse Milligan, director of marketing at Barger & Wolen in Los Angeles. We will be talking about PR using social media and the move away from traditional public relations towards reputation management. If you miss the live program, it will be archived on the site.